“A basic aim is to provide public transport to such a standard that no household in the region has to run two or more cars in order to meet the household’s travel needs.”
Strategy
How Developed
Expected Result
Target All Major Destinations
Transit = Most Convenient Arrival
Quick Implementation
Create and uphold service standards
Study customer perspective
Focus on door-to-door travel experience
Increase in transit’s mode share by 2011 without significant changes in land use
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