Table of Contents
PPT Slide
Myth #1: San Diegans Will Never Give Up Their Cars
Myth #2: Just 2% of Us Use Transit
Monthly Transit Riders
Yearly Transit Riders
Why Aren’t Transit Services Attracting More Riders?
PPT Slide
The Six Segments
The Market for Transit
Mode Choice: Weighing Burdens
When People Choose Transit
When People Choose the Auto
How Competitive Is Transit?
Comparing Segments
Analyzing Alternatives
Findings of Market Research
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